If you are a fan, you’ll stand out. If you are a creator, here is another way of monetizing your channel.
Imagine that you are watching a YouTube live with someone you admire a lot. You want to say something or just ask a question. What happens today between hundreds and hundreds of comments in a chat room? Comments are lost as as the video becomes more popular. You can miss them in an instant and you may not see them ever again.
YouTube Super Chat solves this problem for super fans. As YouTube described their new feature on their blog: Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.
But how can YouTube Super Chat help you if you are the one doing the live streaming? Aside from connecting with your super fans, it’s also another way to monetize your videos.
Super Chat premieres today on creators channels iHasCupquake, Great Library (buzzbean11) and Alex Wassabi, and will be available on January 31 for creators in 20 countries and for viewers in more than 40 countries.
With the release of Super Chat, YouTube decides to shut down Fan Funding. A feature they launched on 2014 and let let viewers make voluntary payments to support creators directly. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.