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LATINARRIFIC™ Embraces the 26 Million Bi-Cultural Latinas in the U.S.

Announces On-Line Entertainment Platform and Mobile Application To Coincide with Hispanic Heritage Month


FT. LAUDERDALE, Florida, Sept. 15, 2016 /PRNewswire-HISPANIC PR WIRE/ — Latinarrific!™, an inspirational and transformational entertainment platform, announced today the launch of its website and social media platforms to coincide with Hispanic Heritage Month. A video-centric mobile application is in development. The on-line platform is designed to engage bi-cultural Latinas and generating awareness of upcoming and influential Latina content creators, whose principal medium is video.

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Mary Mathis, Founder and CEO of Latinarrific stated: “We are delighted and honored to bring years of U.S. Hispanic and international media and marketing experience into a platform that will serve the millions of Latinas looking for an outlet to tell their stories. Our platform is pioneering the creation of video-content for and by Latinas. The offline movement will center on events that will present this unique content to the U.S. market.”

The Latinarrific sisterhood online platform (#IAmLatinarrific) and offline movement will enable individual Latinas, within this expanding population, to share videos created in five different areas: Mindset, Wellness, Cooking, Life Choices and Family. Latinarrific has debuted several short films and stories that are centered in Latina voices and experiences under the direction of Latinarrific’s Creative Director of Content, Yovanka Sanchez, a media and entertainment veteran. It will be the first storytelling platform directed to U.S. Latinas where they will be the heroines. The platform and the movement can be joined by signing up at Some of the short form and cinematic films released include “A Mother’s Love: The sacrifice of a mother for her daughter’s American future.”

Many high profile celebrities, including Barbara Palacios, Alicia Machado, Monika Sanchez, Marian De La Fuente, Lily Braun, Christina Mendez, Catalina Naranjo, Melissa Varon and Amanda Taylor, have rallied to support Latinarrific’s mission of empowerment.

Latinarrific will be running campaigns with the National Ad Council and National Latinos Diabetes Day and will also collaborate in events with national companies interested in reaching the Latino market, among them Neiman Marcus Fort Lauderdale (September 17); GenLife Regenerative Medicine (September 28); and several women’s conferences.

The Latinarrific mobile app is currently in beta testing with a selected group of renowned Latina influencers and will be available for wide release in October. Those interested in participating in the beta testing should sign up at

The Latinarrific brand currently can be found digitally on Facebook, Twitter, Instagram, and YouTube.

Latinarrific is an inspirational and transformational entertainment platform created to capture the hearts and minds of 26 million Latinas in the United States, and those who honor and support them. Latinarrific’s relationships with brands and media companies will build an exceptional Latina-focused community that will become a premier point of entry to reach Latinas effectively with their brand image and programs.

Written by Alex Tabar

With more than 10 years of experience, Alex has developed a diverse portfolio containing projects ranging from entertainment to education, creating content for digital media, television, and publications. She has been the producer and co-writer for various documentary films, some of which have been presented in international festivals and have won prizes such as “Best Documentary.” Alex is Youtube certified in their “Audience Growth” program, and is a fan of Mafalda and Willy Wonka.

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